Needs of English Language Usage in Hospitality and Tourism Industry in Prachuap Kirikhan Province

The purposes of this study were 1) to investigate needs of English language usage in hospitality and tourism industry in Prachup Kirikhan province, and 2) to study additional suggestions from respondents. The research samples were 220 employees working in hospitality and tourism industry in Prachuap Kirikhan province derived through Simple Random Sampling technique. The instruments used for collecting the data were the rating-scale and open-ended questionnaire. Frequency, percentage, mean, standard deviation and content analysis were used for data analysis. The findings were needs of English language usage in hospitality and tourism industry in Prachup Kirikhan Province were at a high level which the highest needs were Writing skills The additional suggestions were as follows: 1) employees should be trained for vocabulary relating to hospitality and tourism; 2) workshop for practicing general conversation in different situations should be organized; and 3) negotiating and problem solving skills should be highly concerned by employers.

Keywords: English in the Hospitality and Tourism Industry; English Usage in the Tourism Context; English Usage in the Hospitality Context.