Bundit Anuyahong and Wipanee Pengnate
Abstract
his study aims to (i) analyze desired characteristics of successful start-up entrepreneurs in Prachuap Kirikhanprovince, (ii) compare desired characteristics of successful start-up entrepreneurs in Prachuap Kirikhanprovince according to gender, age, educational background, investment, budget capital, entrepreneur experience, and a number of staff, and (iii) study additional suggestions. The research samples were 140-start-up entrepreneurs in Prachuap Kirikhanprovince derived through the Simple Random Sampling technique. The instruments used for collecting the data were the rating scale and open-ended questionnaire. Frequency, mean scores, Standard Deviation, t-Test, F-test, and content analysis were used for data analysis. The findings were (i) Desired characteristics of successful start-up entrepreneurs were at a high level (ii) Success of start-up business were ranked according to gender, educational background and number of staff and (iii) the additional suggestions were remarkably emphasized on using past and present experiences to adapt with the business; using technological advancement to reach a wider target group, and using new creativity and risk-taking to make a brand uniqueness.
