Bundit Anuyahong and Wipanee Pengnate
ISSN: O: 2319-6475, ISSN: P: 2319-6505,
Available Online at www.journalijcar.org
Abstract
The purposes of this research were 1) to study and compare Foodpanda application users’
behaviours with food delivery service in Prachuap kirikhan province, and 2) to study and
compare Foodpanda application users’ satisfaction with food delivery service in Prachuap
kirikhan province. The research samples were 350 locals in Prachuap kirikhan p
who used Foodpanda delivery service derived through Simple Random Sampling
technique. The instruments used for collecting the data were the rating
ended questionnaire. Frequency, Mean scores, Standard Deviation and F
for data analysis. The findings were: 1) the highest rank of the respondents chose Savoury
Product (10.29%), Taste (9.98%), Hot product type (9.87%), Box packaging (10.60%),
More than 61 Baht for price (10.16%), 26-50 Baht for discount (10.43%), and 11
for delivery charge (10.91%); and 2) the satisfaction of Foodpanda application users was at
a high level (x̄ = 6.54).
