Abstract
This exploratory study aimed at finding the application of the Email Genre Model developed by Zsubrinszky to teach business correspondence with Thai undergraduate learners. The main purpose is to identify the four main moves in writing business complaint letter. The random convenient sampling method was employed. The number of participants was 35 in an EFL classroom at the private educational institute. For the method of data collection, the quantitative analysis was used as the main method to collect the data both in student’s pieces of writing and their perception toward this Genre model. The Descriptive frequency applied to show the tendency of students’ perception. The findings included the learner’s perception, language structures, writing style and vocabulary used in the student’s writings. It can be concluded that the learners were aware of the politeness in writing letters. Nevertheless, most of the students’ writing style were at the moderate level of politeness and relatively straight forward way of writing. For the learner’s perception, more than 80% of the learners had positive attitude. From these findings, the Zsubrinszky’s Email Genre Model could be implied to the classroom practice as an alternative way of the pedagogical implication for teaching business correspondence in EFL classrooms.
