Category: Research

Abstract The purposes of this study were to study consumer behavior in purchasing decision to consume products and services of Dan Singkhon community to support foreign tourists in Prachuap Khiri Khan Province, and to study the relationship between consumer behavior in purchasing decision to consume products and services of Dan Singkhon community to support foreign […]

Abstract The objectives of this study were 1) to develop 4 formulas of jelly from pineapple juice, consisting of pineapple juice jelly; aloe vera in pineapple juice jelly; dragon fruit in pineapple juice jelly; and jackfruit in pineapple juice jelly; 2) to design and develop packaging suitable for 4 formulas of pineapple juice jelly products; […]

Abstract The purposes of this research were to study 1) opportunities and possibilities of small and medium-sized businesses in PrachuapKhiri Khan Province; 2) opinions of consumers towards business running to meet the needs of tourism in PrachuapKhiri Khan Province; and 3) guidelines for developing and promoting small and medium-sized businesses in PrachuapKhiri Khan Province to […]

Abstract The objectives of this research were to study 1) domestic tourism behavior of foreign tourists; 2) factors affecting tourism behavior of foreign tourists; 3) tourism patterns affecting personal relationship with tourism behavior of foreign tourists; and 4) travel problems of foreign tourists in Prachuap Khiri Khan Province. Research samples were 400 foreign tourists in […]

Abstract The objectives of this research were 1) to study the context of the agricultural products in the South Central Thailand region and purchase demands of consumers toward the agricultural products of the communities affected by the Covid-19 pandemic, and 2) to develop the marketing activities of the agricultural products affected by the COVID-19 pandemic […]

ABSTRACT The purposes of this study were (1) to investigate students’ perspective on English instruction through Google Meet application, and (2) to study additional suggestions from respondents. The research samples were 1 0 0 Thai-Nichi Institute of Technology students enrolling in English for Career2 (ENL-402) course during the second semester of academic year 2020 derived […]

Abstract—Dual meaning vocabulary could hinder understanding of a text especially ESP text and learners who cannot correctly identify meaning of a dual meaning word cannot understand a text which is the main concern of receptive skills. This objective of this study is to investigate to what extent learners at upper-elementary level could identify dual meaning. […]

Abstract— The aims of this study were to investigate Japanese language students’ perception towards intercultural language activities of TAFE Southport, Australia; and to gather additional suggestions from the respondents. The research samples were 35 Japanese students who enrolled language course in TAFE Southport, Australia in 2019-2021. Research instrument was a questionnaire. Data analysis was percentage, […]